30 by 40: Empowering Businesses for Sustainable Growth

Basic Concepts of 30 by 40

30 by 40, an initiative launched by the United Nations, aims to increase women's representation in positions of leadership to 30% by 2030 and 40% by 2040. This global movement recognizes the immense benefits of gender equality for businesses and societies alike.

0-5%	Current representation of women in leadership roles
30%	Target for 2030
40%	Target for 2040

66%	Companies with strong female leadership report higher profitability McKinsey & Company
21%	Increase in ROE for companies with at least 3 women directors Peterson Institute for International Economics

Stories of Success

Case Study 1: Unilever

Benefit: Improved innovation and brand growth

How to: Implemented a "Progressive Leadership Development Program" to support women in leadership roles

Case Study 2: Intel

Benefit: Increased employee satisfaction and retention

How to: Created a "Women in Technology" mentoring program to foster women's career advancement

Case Study 3: McKinsey & Company

Benefit: Enhanced problem-solving and decision-making

How to: Established gender-diverse project teams to leverage varying perspectives

6 Effective Strategies

Implement mentorship and sponsorship programs

Set clear targets and track progress

Provide training and development opportunities

Promote work-life balance and flexibility

Create an inclusive culture

Partner with organizations focused on gender equality

Tips and Tricks

Use gender-neutral language in job descriptions

Conduct inclusive hiring practices

Encourage women to apply for leadership roles

Offer flexible work arrangements

Common Mistakes to Avoid

Assuming women are less capable than men

Ignoring the challenges women face

Failing to provide support and resources

Creating a hostile or biased work environment

30 by 40: Empowering Businesses for Sustainable Growth